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What is Souna AI? The private AI studio for chat, images, video and music

Souna AI is a private AI studio: chat, image, video and music generation in one place, with no public gallery and nothing used to train AI. Here is what it does, who it is for, and how it works.

11 Oct 2026 · 3 min read · Souna AI
A glass greenhouse library in a misty forest, made with Souna Lumen
Made in Souna AI with Souna Lumen, from one sentence.

Souna AI is a private AI studio at souna.si. In one place you can chat with AI, generate images, make video clips up to 30 seconds with sound, and create music, all paid from one credit balance. Two ideas shape everything in it: your work is private, and the studio is unrestricted in the sense that it answers instead of lecturing.

If you searched for "Souna" and found a sauna, you are not alone. This article is about Souna AI, the creative studio.

What you can make with Souna AI

  • Chat. Open chat models for writing, brainstorming, scripts, feedback and research. Souna adds no system prompt of its own, so only your instructions reach the model.
  • Images. Photoreal, illustration, painting and editorial styles from one sentence, plus photo editing such as changing a background or upscaling.
  • Video. Clips up to 30 seconds with sound, from text or from an image. A video editor with a timeline, auto captions, and a script-to-video tool are part of the studio.
  • Music. Full songs, instrumentals and sound effects from one line of text.
  • Product ads. Upload one product photo and get a short video ad that keeps your product as it is.

What "private" means at Souna

Privacy is the default, not a setting you have to find. In practice that means:

  • No public gallery. Nothing you make is shown to other users or on an explore page.
  • Never sold, never used to train AI. Your prompts and results are not a product.
  • Your Library. Images, video and music stay in your account until you delete them, and you can open them from any device.
  • Delete any time. One item, or your whole account.

Prompt text is kept for a limited purpose: keeping the service safe and lawful, as the privacy policy explains in plain words.

What "unrestricted" means, honestly

Unrestricted is not "anything goes". It means the studio does not inject its own rulebook into your conversation or second-guess a creative request. Horror, crime, satire, dark fantasy, brutal honest feedback: these are normal creative work, and Souna treats them that way. Every model in the picker is labelled by how it tends to behave, so you choose with your eyes open, and safe mode is a switch you control.

The law still applies: Souna is for adults (18+), and it does not allow sexual content involving minors or sexual deepfakes of real people. You can read more in Unrestricted AI, explained.

Souna Originals and Mode Auto

The model picker lists hundreds of models, and Souna also offers its own picks under its own names, called Souna Originals: Souna Lumen for finished images, Lumen Lite for fast drafts, Souna Motion for cinematic video with sound, and Motion Lite for lighter clips. If you do not want to choose, Mode Auto picks a model that fits the job.

Pricing

There is no free tier, on purpose: when you pay with money, your data does not have to pay instead. Plans are prepaid and never renew by themselves.

PlanPrice per monthCredits per month
StarterRp149k / US$92,450
ProRp287k / US$184,750
MaxRp799k / US$4913,300

Paying yearly gives 12 months for the price of 10. In Indonesia you can pay by QRIS, e-wallet or bank transfer; elsewhere by card or USDT.

Who Souna AI is for

  • Writers who want a model that stays in the story instead of softening it.
  • Content creators who need images, clips and music for Reels, TikTok and Shorts every week.
  • Sellers and small brands who want product videos without a studio.
  • Designers, filmmakers and game masters who sketch ideas before production.
  • Anyone who would rather their drafts never end up in someone else's dataset or feed.

In nine languages

The whole studio, not just the homepage, works in English, Bahasa Indonesia, Japanese, Chinese, Spanish, Portuguese, French, German and Russian. It installs like an app on phones and desktops, without an app store.

Souna AI in one line: chat, images, video and music in one private studio, where your work stays yours.
Try Souna AI

Chat, images, video and music in one private AI studio. No public gallery, nothing used to train AI. From Rp149k / US$9 a month, prepaid.

Open Souna AI

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